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Marketing Toolkit

How-to Guide For Marketing Transit

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Key Resources

How To Market Transit

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Essential Resources

Updated October 14, 2026

National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can!

" National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can! "

Robin Phillips, Executive Director
" You go above and beyond and I wanted to let you know that I appreciate it so much and always enjoy my time with you. The presentations give me so much to bring back to my agency and my subrecipients. "

Amy Rast, Public Transit Coordinator Vermont Agency of Transportation (VTrans)
" I always used the CASE (Copy And Steal Everything) method to develop training materials until I discovered RTAP. They give it to you for free. Use it! "

John Filippone, former National RTAP Review Board Chair
" National RTAP provides an essential service to rural and small transit agencies. The products are provided at no cost and help agencies maximize their resources and ensure that their employees are trained in all aspects of passenger service. "

Dan Harrigan, Former National RTAP Review Board Chair
" We were able to deploy online trip planning for Glasgow Transit in less than
90 days using GTFS Builder. Trip planning information displays in a riders'
native language, which supports gencies in travel training and meeting Title VI
mandates. "

Tyler Graham, Regional Transportation Planner Barren River Area Development District
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" Having a tool like GTFS Builder is really light years ahead of what it used to be at one time in terms of how fast you can put everything together. Our university students really can't imagine transit without it, so I think it's very important for us in terms of attracting that particular demographic. "

Michael Lachman, Transportation Services Manager HAPCAP - Athens Transit
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" In the past we used proprietary database software that was very challenging, very murky, and hard to update. GTFS Builder is a great opportunity to make this more user-friendly, more readily updatable and it
would enable us to show how to create a GTFS to more of the staff. "

Jaime McKay, Former Manager of Direct Services Center for Mobility Equity
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" Collaboration is a buzz word these days in the industry. On behalf of our Tribal segment, I appreciate RTAP for making Tribes a partner in industry opportunities. The organization goes over and beyond reaching partners one would not expect in a busy industry such as public transportation. Thank you for your tireless efforts! "

Franklin Akoneto, Comanche Nation
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"We are so very thankful for all your transportation training materials. Your resources are as valuable as gold!"

Holly Walton, Transportation Assistant Manager, Curative Connections

A program of the Federal Transit Administration administered by the Neponset Valley TMA

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Marketing Toolkit

RESOURCES > TOOLKITS

Table of Contents

Key Resources

How To Market Transit

Marketing Basics

Marketing Strategies

Create a Marketing Plan

Marketing Plan Workbook

Canva Template & Guides

Schedules

Maps

Passenger Guides

Bus Stop Signs

Bus Wraps

Website Content & Design

Posters & Flyers

Advertising & PR Guides

Essential Resources

Photo & Graphics Libraries

Case Studies

Webinars

Transit Benefit Stats

National RTAP offers one-stop shopping for rural and tribal transit technical assistance products and services. Call, email, or chat with us and if we can’t help with your request, we’ll connect you with someone who can!

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