Marketing Tools

In this section are marketing tools that include photo and graphics libraries of copyright-free images, templates produced in Microsoft Publisher, and instructions and guidelines that will show you how to use these tools to produce a range of marketing materials to promote your transit organization.

Here you will find:

  • Templates: customize them to represent your system and services, including passenger guides/brochures; posters, flyers, newsletters, ads and direct mail postcards; stationery; bus stop signs; news releases and PowerPoint presentations.
  • Photo Library: copyright-free images that you can place in any of your materials or use as references for taking your own photos. These are available in high resolution for print use and low resolution for Web use.
  • Graphics Library: copyright-free illustrations of specific types of transit buses and riders in a variety of situations
  • Template Utilities: includes an MS Publisher Map Maker Template, MS Excel Schedule Maker Templates, instructions for Customizing Templates in MS Publisher, and complete Printing Instructions

Also included — additional guidelines for preparing content for your marketing materials; writing radio scripts and news releases; and taking and using your own photographs

Additional transit marketing tools include a sample questionnaire to assist with your marketing research and a news calendar that will help you organize your marketing program.