Social Media Best Practices

June 2018

Intercity Transit Jingle Bus Facebook PostIt seems like everyone under the sun uses social media these days, and transit agencies are no exception. Platforms like Facebook and Twitter make it easy for anyone, even without computer programming or graphic design experience, to establish their online presence and start sharing updates, photos and more. Social media is a great tool for transit agencies to add to their marketing efforts – a free (and fun!) way to communicate with riders, staff and the broader community.

This Social Media Best Practices Article will cover best practices and lessons learned from six rural transit agencies in different parts of the country. This article is longer than most of our articles (as we wanted to share all the great social media examples from these agencies!) so we are providing it as a PDF.


Many thanks to the following six agencies for participating in this article:


Photo courtesy of Intercity Transit, Olympia, WA