TRB's Transit Cooperative Research Program (TCRP) Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation discusses on methods and strategies used by public transportation and other agencies to enhance their public images and motivate the support and use of public transportation. This report examines perceptions, misconceptions, and use of public transit. The report also identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation.
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