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Developing a Marketing Plan
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Strategies for Building Awareness, Image, and Support
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1. Situation Assessment Worksheet
2. Resources Worksheet
3. Goals and Objectives Worksheet
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5. Marketing Strategy Worksheet
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Records Management
Starting A New RTAP Program
Conclusion & Resources
Sample Documents
Networking and Professional Development
Transit Manager's Toolkit
Welcome
Administration
Mission and Leadership
Budgeting and Finance 101
In-house vs. Contracted Management and/or Operations
Human Resources
Driver Recruitment, Training, and Retention
Operations and Planning
Safety, Security and Emergency Management
Coordination and Mobility Management
Planning and Evaluation
Communicating with the Public
Engaging with Tribes
Compliance
Federal Regulations and Circulars
Americans with Disabilities Act (ADA)
Grant Compliance Requirements
Drug and Alcohol Programs
Civil Rights
Procurement 101
Procurement – Beyond 101
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Glossary
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Overview
Cost Allocation Calculator
Introduction
Product Features
Support
Instruction Manual
Instructional Webinar
Frequently Asked Questions
Related Links
Need Additional Help?
GTFS Builder
Introduction
Related Links
Support
Getting Started Guide
Step 1: Gather Bus Stops
Step 2: Build Schedules
Step 3: Generate GTFS
Advanced Topics
Additional Resources
ProcurementPRO
Introduction
Support
Getting Started
Instructional Webinar Video
Frequently Asked Questions
Procurement Types
Procurement Thresholds
Procurement Methods
Related Links
Need Additional Help?
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Support
Help Guide
FAQs
Accessibility
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Upcoming Webinars
Recent Webinars
Previous Webinars
Technical Assistance
Technical Assistance Overview
Peer Roundtables and Chats
Request Assistance
RTAPgo
Tribal Transit
Tribal Transit Overview
FTA Tribal Transit Program
TTAP
Tribal Transit Topic Guide
Tribal Awards
Engaging with Tribes
Request Peer Assistance
State RTAP
State RTAP Overview
Directory of RTAP Managers
State RTAP Manager's Toolkit
State RTAP Manager's Forum
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Home
About
History and Mission
Connect With Us
Staff
Review Board
Recent Review Board Members
Current Review Board Members
Our Partners
National RTAP FAQ
Site Index
News
eNews
eNews Archive
National RTAP News
Calendar
Conference
2021 Conference
2019 Conference
2017 Conference
Best Practices Spotlight
Current: COVID-19
Archive: Wheelchair Charging
Archive: Deviated Fixed Route
Archive: Driver Training
Archive: Social Media
Archive: Advertising
Archive: Surveillance Programs
Archive: Fuel Efficient Driving
Archive: Travel Training
Archive: Safety
Archive: Employee Wellness Programs
Archive: Turning Used Oil Into Heat
Archive: Bike Sharing Programs
2020 Photo Contest
Rural Transit Day
Resource Center
Resource Library
Resource Catalog
COVID-19 Information
Topic Guides
ADA
Alternative Fuels
Defensive Driving
Disasters
Distracted Driving
Drug and Alcohol
Livability
Mobility Management
Procurement
Transit Asset Management
Tribal Transit
Wheelchair Securement
Rural iNTD
TACL
Training
National RTAP Training Overview
National RTAP eLearning
2 the Point Training
Spanish 2 the Point Training
ADA and Sensitivity
Bloodborne Pathogens
Customer Service
Defensive Driving
Distracted Driving
Drugs and Alcohol
Emergency Management
Passenger Safety
Transporting Non-Ambulatory Passengers
Directory of Trainers
Toolkits
ADA Toolkit
Welcome
Key Regulations, Standards, and Guidance
Service Type Requirements
General Requirements Common to All Service Types
Fixed Route Bus Requirements
Demand Response Requirements
Route Deviation Requirements
ADA Complementary Paratransit Requirements
Vehicle and Facility Accessibility
Accommodating Riders Using Mobility Devices
Service Animals
Passenger Assistance and Customer Service
Rider Information
Public Meetings and Outreach
Funding Considerations
Questions and Answers
New Developments
Glossary
Sample Policy Templates
Demand Response Service Policy Template
Route Deviation Service Policy Template
Commingled Service Policy Template
Fixed Route with Paratransit Service Policy Template
Bus Roadeo Toolkit
Welcome
Work Group
Tasks
Marketing And Recruitment
Registration
The Course
Vehicles
Judging
Determining The Winner(S)
Grievance Procedures
Food/Entertainment/Awards
Event Clean-Up
Materials And Supplies
Budget
Bus Roadeo Basics - Video
How to Find Anything Toolkit
Welcome
Start The Search
Formulate a Question
Narrow the Topic
Identify Information Clearinghouses
Free And Low-Cost Resources
Peer Assistance
Online Dialogues and Forums
Information and Best Practices
Hot Topics
Technical Assistance
Policies and Procedures
Technology Tools
Training And Conferences
Training Opportunities
Conferences
Assisting People With Finding Transportation
Appendices
State Transit Associations
State RTAP/5311 Websites
Newsletters and Blogs
Marketing Toolkit
Welcome
How-To Guide For Marketing Transit
Marketing Overview
Marketing in the Transit Environment
Developing a Marketing Plan
Strategies for Marketing Public Transit
Fundamental Communications
Strategies for Building Awareness, Image, and Support
Targeted Strategies for Generating Ridership
Marketing Plan Workbook
1. Situation Assessment Worksheet
2. Resources Worksheet
3. Goals and Objectives Worksheet
4. Target Markets Worksheet
5. Marketing Strategy Worksheet
Marketing Tools
Photo Library
Graphics Library
Templates
Transit Benefits Statistics
Other Tools
Other Resources
State RTAP Manager's Toolkit
Welcome
RTAP Program Overview
National RTAP
State RTAP Programs: Status and Trends
In-House And Outsourced Programs
RTAP Program & Components
Training
Technical Assistance
Marketing and Education
Scholarship Programs
Conferences and Roadeos
Research and Data Collection
Records Management
Starting A New RTAP Program
Conclusion & Resources
Sample Documents
Networking and Professional Development
Transit Manager's Toolkit
Welcome
Administration
Mission and Leadership
Budgeting and Finance 101
In-house vs. Contracted Management and/or Operations
Human Resources
Driver Recruitment, Training, and Retention
Operations and Planning
Safety, Security and Emergency Management
Coordination and Mobility Management
Planning and Evaluation
Communicating with the Public
Engaging with Tribes
Compliance
Federal Regulations and Circulars
Americans with Disabilities Act (ADA)
Grant Compliance Requirements
Drug and Alcohol Programs
Civil Rights
Procurement 101
Procurement – Beyond 101
Transit Asset Management
Glossary
Web Apps
Overview
Cost Allocation Calculator
Introduction
Product Features
Support
Instruction Manual
Instructional Webinar
Frequently Asked Questions
Related Links
Need Additional Help?
GTFS Builder
Introduction
Related Links
Support
Getting Started Guide
Step 1: Gather Bus Stops
Step 2: Build Schedules
Step 3: Generate GTFS
Advanced Topics
Additional Resources
ProcurementPRO
Introduction
Support
Getting Started
Instructional Webinar Video
Frequently Asked Questions
Procurement Types
Procurement Thresholds
Procurement Methods
Related Links
Need Additional Help?
Website Builder
Introduction
Support
Help Guide
FAQs
Accessibility
Webinars
Upcoming Webinars
Recent Webinars
Previous Webinars
Technical Assistance
Technical Assistance Overview
Peer Roundtables and Chats
Request Assistance
RTAPgo
Tribal Transit
Tribal Transit Overview
FTA Tribal Transit Program
TTAP
Tribal Transit Topic Guide
Tribal Awards
Engaging with Tribes
Request Peer Assistance
State RTAP
State RTAP Overview
Directory of RTAP Managers
State RTAP Manager's Toolkit
State RTAP Manager's Forum
Step 3: Generate GTFS
Web Apps
>
GTFS Builder
>
Support
>
Step 3: Generate GTFS
Overview
+
Cost Allocation Calculator
Introduction
Product Features
+
Support
Instruction Manual
Instructional Webinar
Frequently Asked Questions
Related Links
Need Additional Help?
-
GTFS Builder
Introduction
Related Links
-
Support
Getting Started Guide
Step 1: Gather Bus Stops
Step 2: Build Schedules
Step 3: Generate GTFS
Advanced Topics
Additional Resources
+
ProcurementPRO
Introduction
+
Support
Getting Started
Instructional Webinar Video
Frequently Asked Questions
Procurement Types
Procurement Thresholds
Procurement Methods
Related Links
Need Additional Help?
+
Website Builder
Introduction
+
Support
Help Guide
FAQs
Accessibility
Step 3 Instructional Videos: Generate GTFS
Step 3 Workshop Webinar
3.1 Overview: Build one Route, Validate, Host & Post File
3.2 Agency (red tab ImportExport Workbook)
3.3 Calendar & Calendar Dates=Holidays (blue tabs in ImportExport Workbook)
3.4 Routes (golden yellow tab in ImportExport Workbook)
3.5 Stops (dark blue tab in ImportExport Workbook)
3.6 Stop_times (green tab in ImportExport Workbook)
3.7 Trips (purple tab in ImportExport Workbook)
3.8 Feed_info
3.9 Export and Compress Data files .zip
3.10 Start-to-end Build GTFS compressed, .zip file
3.11 Feed Validator with Warnings and Errors – Resolved
3.12 Google Account for Preview Testing
3.13 Free Hosting at National RTAP
3.14 Sign-up for Preview Testing at Google Maps
3.15 GTFS Builder PartnerDash Walk
3.16 Feed Configuration for Manual or "Fetch" from National RTAP Server
3.17 When Does Data Go Live Each Week?
3.18 Fetch Fails
3.19 Data Visualization and Sample Trip Queries
3.20 Suggestions for Quality Assurance Review
3.21 Request to Launch
3.22 Launch Date is Proposed, Do Not Publicize Until Live (no log-in)
3.23 Launch and Go Live
3.24 ImportExport Data Maintenance: How often does this data change?
Click
here
to view the videos on Advanced Topics.
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