For each strategy you select for your marketing plan, consider:
- Target market
- Message (Benefit and Information)
- Resources required for implementation
These are strategies that every transit agency needs to utilize in order to identify its services and provide directions for using them.
From these strategies, select those that are most appropriate for your community, transit system, objectives and target markets.
Strategies for Building Awareness, Image and Support
Targeted Strategies for Generating Ridership