Goals and objectives are the why of the marketing plan — the reasons to market your system. Goals are long-term and are not easily measured. Objectives are shorter-term, measurable accomplishments that can lead to realizing a goal. Select the objectives that best describe what you want marketing to accomplish for your system. Modify or create more specific objectives as needed.
Educate Potential Riders and Gatekeepers
Change or Enhance Image
Enhance User-Friendliness of Services
Build Community Support
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