Marketing Plan Workbook

The Marketing Plan Workbook is a set of five worksheets that will provide practical, hands-on direction in preparing your marketing plan. The worksheets correspond to the five principal elements of the plan:

  • 1. Assessing Your Situation
  • 2. Counting Your Resources
  • 3. Goals and Objectives
  • 4. Target Markets
  • 5. Selecting Marketing Strategies

When completed, the worksheets will contain the information you need to write your plan. They will give you a clear picture of the task at hand and how you will go about accomplishing your goals and objectives.

The worksheets can be completed online or downloaded as PDFs. Note that the five-worksheet workbook also can be downloaded as a single PDF document.

For more information about developing a marketing plan, refer back to How-to Guide for Marketing Transit.