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John Martin Series: Make Business Part of Rural Transit's Business (Technical Brief)

This Technical Brief, Make Business Part of Rural Transits Business: How to Form Strategic Business Partnerships, is the fifth of a five-part National RTAP John Martin Webinar series. Part One of the series set forth the major trends shaping an exciting future for rural transit across America and laid out specific action steps (10 Imperatives) for rural transit operators and the entire rural transit industry. This technical brief explores Imperative #7 - making business part of rural transit’s business. This technical brief provides guidance on how rural transit operators can develop workforce arguments to recruit and engage businesses and form strategic partnerships with businesses and business organizations.