John Martin Series: Measure and Report Your Impacts: How to Assess Your Impact and Tell Your Story (Technical Brief)
This technical brief is the fourth of a five-part National RTAP John Martin Webinar series. The first part of the series set forth the major trends shaping an exciting future for rural transit across America and laid out specific action steps (10 Imperatives) for rural transit operators and the entire community transit industry.
This technical brief explores Imperative #5 - measuring and reporting your impacts. This brief provides guidance on how rural transit operators can arm themselves with information that will make the most compelling case for the positive impacts a rural transit system can deliver for the community it serves.