Advocating for Your Transit System
Advocating for your transit system is one of the most important tasks of a transit manager. Advocacy and lobbying are different. Lobbying involves attempting to influence a specific piece of legislation, whereas advocacy consists of education and public relations. Effective advocacy involves creating coalitions of individuals, entities and organizations that can assist you and your governing board in on-going outreach activities. Building local support for transit is critical. This National RTAP and National Center for Mobility Management (NCMM) Technical Brief, Advocating for Your Transit System will provide transit agencies with the tools they need to successfully build coalitions to coordinate available resources, consolidate service to eliminate duplication, and communicate effectively with their community.
Originally published in 2008, the 2021 update includes advocacy models and flowcharts, a case study of the Mississippi Band of Choctaw Indians successful advocacy efforts, and new information about how mobility managers can advocate for transit agencies.