National RTAP News

National RTAP Announces Winners of 2017 Marketing Contest

Instead of our Annual Photo Contest, this year we asked for your brochures and passenger guides. We got 18 submissions and are excited to announce the winners!  

Most were passenger guides, but some were general transit system brochures, targeted guides for youth riders, or brochures for the agency's mobile app. Two entries had versions in English and Spanish, and one included links to audio and American Sign Language versions on their website. 

The winning entries are shown below, but to see PDF versions of all entries, go to this folder on Dropbox (account not required). 



1st Place: Benzie Bus, Beulah, MI, submitted by Jessica Carland, Mobility Manager

BenzieBus1   BenzieBus2 











2nd Place: Stagecoach Transportation Services, Inc., Middlebury, VT, submitted by Jim Moulton, Executive Director












3rd Place: OATS, Inc., Columbia, MO, submitted by Jill Stedem, Administrative Services Director













Honorable Mention: HIRTA Public Transit, Urbandale, IA, submitted by Julia Castillo, Executive Director











Additional Information

Grand prize is one free registration for our 2017 Technical Assistance Conference in Omaha, October 29-November 1.  Two runners-up will receive $50 gift cards.

Submissions were judged by the following criteria: 

  • Passenger information provided
  • Clarity
  • Visual quality
  • Overall user-friendliness

To view winners from past Photo Contests, visit the Photo Albums section of our National RTAP Facebook Page!

To learn more about how you can improve your brochures, as well as develop a marketing plan and utilize other strategies for building ridership, awareness, and community support, visit our Marketing Transit Toolkit!