Goals and objectives are the why of the marketing plan — the reasons to market your system. Goals are long-term and are not easily measured. Objectives are shorter-term, measurable accomplishments that can lead to realizing a goal. Select the objectives that best describe what you want marketing to accomplish for your system. Modify or create more specific objectives as needed.
Educate Potential Riders and Gatekeepers
Change or Enhance Image
Enhance User-Friendliness of Services
Build Community Support
This National RTAP Marketing Transit Toolkit website is Section 508 compliant and accessible to persons with disabilities.
If you need assistance accessing any content on our website or need alternative formats for our materials, please contact us at firstname.lastname@example.org or 888-589-6821.
Copyright 2016 by National RTAP
A program of the Federal Transit Administration administered by the Neponset Valley TMA